Fast-Growing UFG Brand Expanding to Switzerland, Ireland, France
Having already experienced tremendous growth on its home soil, the world’s most unique retail storefront concept specializing in sales and repair of pre-owned Apple® computers, devices and much more, is taking its show across the Atlantic. Experimax (known as Experimac in the United States) has announced the signing of three new European Master License Partners in Switzerland, Ireland and France.
The group of master licensees includes Leslie King (Switzerland), Colin Donovan (Ireland) and Laetitia Rohfritsch (France). All three have recently completed training at the company’s Florida headquarters.
King enjoyed a long career in technology before leaving to join Experimax and securing the master franchise rights to Switzerland, where his short-term plans include the opening of 10 locations with 20 additional stores targeted for the long term. Experimax Switzerland is headquartered in Pfäffikon.
Experimax France is expected to be headquartered in Strasbourg, where its pilot store will open, according to Rohfritsch. It will double as a training center and Rohfritsch is targeting the opening of 50 stores in the next 10 years.
As a huge Apple fan, Donovan jumped on the opportunity to bring Experimax to Ireland. He plans on opening 15 stores across Ireland; the first location is scheduled to open in Cork in August.
Experimax is part of United Franchise Group, home to eight highly regarded franchise brands and a collection of franchise service companies. With more than three decades in the franchising industry, UFG boasts more than 1,400 franchisees throughout the world.
“We are extremely excited about the recent expansion in Europe of our Experimax brand with our new European Master License Partners. To have three of Europe’s leading countries being developed at the same time will allow us to establish a solid foundation for the Experimax brand in Europe that we can continue to build from going forward,” said Tipton Shonkwiler, International Director for UFG. “The products and services that we offer with the Experimax business model, along with its efficiency, are much needed throughout Europe and we anticipate having steady expansion in these key markets over the next several years as a result.”
Experimax not only specializes in the sale of pre-owned Apple® computers and devices, but also offers repair of laptops, phones and tablets; trade-ins of existing devices; system updates; and sales of accessories. Experimax customers typically enjoy average savings of 60 percent on pre-owned Apple® products over big-box retailers. And Experimax takes the risk out of purchasing pre-owned equipment with a 90-day guarantee. If something breaks, Experimax will repair or replace the defective part at no cost.
Experimax joined the United Franchise Group family of brands, joining a team with more than 30 years of franchise experience. Capitalizing on a sustained demand for Apple® products, ExperimaX provides pre-owned computers and devices, repair of laptops, phones and tablets, trade-ins of existing devices, and sales of accessories.